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Art Directors

Career Overview

Career Description

  Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, newspapers, and packaging.  

Wage Data

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Career Outlook

 

Employment of artists is projected to grow faster than average. Competition for jobs is expected to be keen for both salaried and freelance jobs in all specialties because the number of people with creative ability and an interest in this career is expected to continue to exceed the number of available openings. Despite the competition, employers and individual clients are always on the lookout for talented and creative artists.

Employment change. Employment of artists and related workers is expected to grow 16 percent through 2016, faster than the average for all occupations.

Demand for illustrators who work on a computer will increase as Web sites use more detailed images and backgrounds in their designs. Many cartoonists, in particular, opt to post their work on political Web sites and online publications. Cartoonists often create animated or interactive images to satisfy readers' demands for more sophisticated images. The small number of medical illustrators will also be in greater demand as medical research continues to grow.

Demand for multimedia artists and animators will increase as consumers continue to demand more realistic video games, movie and television special effects, and 3D animated movies. Additional job openings will arise from an increasing demand for Web site development and for computer graphics adaptation from the growing number of mobile technologies. Animators are also increasingly finding work in alternative areas such as scientific research or design services.

Job prospects. Competition for jobs as artists and related workers will be keen because there are more qualified candidates than available jobs. Employers in all industries should be able to choose from among the most qualified candidates.

Despite the competition, studios, galleries, and individual clients are always on the lookout for artists who display outstanding talent, creativity, and style. Among craft and fine artists, talented individuals who have developed a mastery of artistic techniques and skills will have the best job prospects. Multi-media artists and animators should have better job opportunities than other artists, but still will experience competition. Job opportunities for animators of lower-technology cartoons could be hampered as these jobs continue to be outsourced overseas.

Despite an expanding number of opportunities, art directors should experience keen competition for the available openings. Craft and fine artists work mostly on a freelance or commission basis and may find it difficult to earn a living solely by selling their artwork. Only the most successful craft and fine artists receive major commissions for their work. Competition among artists for the privilege of being shown in galleries is expected to remain acute, as will competition for grants from sponsors such as private foundations, State and local arts councils, and the National Endowment for the Arts.

The growth in computer graphics packages and stock art Web sites is making it easier for writers, publishers, and art directors to create their own illustrations. As the use of this technology grows, there will be fewer opportunities for illustrators. However, it also has opened up new opportunities for illustrators who prefer to work digitally. Salaried cartoonists will have fewer job opportunities because many newspapers and magazines increasingly rely on freelance work.

 

Employment Overview

 

Artists held about 218,000 jobs in 2006. About 62 percent were self-employed. Employment was distributed as follows:

Multimedia artists and animators 87,000
Art directors 78,000
Fine artists, including painters, sculptors and illustrators 30,000
Craft artists 8,800
Artists and related workers, all other 14,000

Of the artists who were not self-employed, many worked for advertising and related services; newspaper, periodical, book, and software publishers; motion picture and video industries; specialized design services; and computer systems design and related services. Some self-employed artists offered their services to advertising agencies, design firms, publishing houses, and other businesses.

 

Job Zone Description

  Job Zone 4 - Preparation needed
These occupations often involve coordinating, supervising, managing, and/or training others.
 
  Overall Experience  
  A minimum of two to four years of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant needs four years of college and several years of accounting work to be considered qualified.  
  Education  
  Most of these occupations require a four-year bachelor's degree, but some do not.  
  Job Training  
  Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.  
  Examples  
  Accountants, chefs and head cooks, computer programmers, historians, and police detectives.  

Related Occupations

1.Commercial and Industrial Designers 
2.Fashion Designers 
3.Floral Designers 
4.Interior Designers 
5.Landscape Architects 
6.Public Relations Specialists 
7.Set and Exhibit Designers 

Additional Resources

 

For general information about art and design and a list of accredited college-level programs, contact:

For information on careers in the craft arts and for a list of schools and workshops, contact:

For information on careers in illustration, contact:

For information on careers in medical illustration, contact:

  • Association of Medical Illustrators, 245 First St., Suite 1800, Cambridge, MA 02142. Internet: http://www.ami.org

For information on workshops, scholarships, internships, and competitions for art students interested in advertising careers, contact:

 
Sources: O*Net data version 12.0
Occupational Outlook Handbook
Department of Labor
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